Photos courtesy of Phillip Jeffries
Spring is here, and with it comes a fresh collection from New Jersey-based wall covering powerhouse Phillip Jeffries that’s all about more—more texture, more depth, and more storytelling. Dubbed “MAX,” the Spring 2025 launch pays respect to layered design and natural beauty, presenting a range of wall coverings that feels both timeless and of-the-moment.
Interior designers and other industry pros in the Midwest will find plenty to love here: from painterly murals and refined grass cloths to performance-grade materials with style to spare. Whether you’re specifying finishes for a lakeside retreat or outfitting a downtown loft, this is a collection that invites depth, drama, and dimension—all with intention.
But there’s a reason these papers are a perfect pick for our Midwestern abodes. Here, we have always embraced thoughtful, layered interiors—and this collection speaks to that sensibility. With a mix of soft nature motifs, practical textures, and high-style performance options, the release offers designers flexibility without sacrificing character.
Nostalgia Meets Nature
The collection opens with Vista, a sweeping mural inspired by an 18th-century landscape sketch discovered in a Paris market. Soft, muted colors (choose from seven!) and delicate lines give it a dreamy, storybook quality—ideal for entryways, dining rooms, or anywhere you want to create a sense of escape.
Whispering Willows continues that theme, with arching branches and subtle movement. Available in hues like Blue Harmony and Silver Silhouettes, it brings a sense of calm without ever fading into the background. Pair either with the 13 colorways of Pastoral Linen, a textured weave of cotton and linen with a heathered finish treated for durability. Each panel is treated with anti-fray and stain-resistant finishes—ideal for high-touch residential spaces and boutique hospitality projects. (Talk about softness with staying power!)
Performance Without Compromise
Phillip Jeffries also continues to push the envelope on performance wall coverings with the introduction of Sienna and Enzo, two PVC-free wall coverings that offer LEED-credit contributions, low VOCs, and easy installation and removal. But they don’t look like your typical commercial-grade options. Sienna offers a soft shimmer and vertical texture, while Enzo—available in colorways that range from Pink Clay to Navy—has the sophistication of linen with a modern twist.
Designers working on projects where acoustics matter—think open-concept homes, restaurants, or offices—will want to explore Peaceful Plumes. This suede-like wall covering has a dimensional pattern and built-in sound absorption. It’s a win-win for clients who want quiet luxury in every sense.
Prints That Pack a Punch
If you’re looking for bold moments, the collection delivers. Tea Time reads like a hand-blocked vintage textile—earthy, textured, and easy to layer. Wild Thing, a sophisticated take on cheetah print, turns up the glam in rich colorways like Steel Prowl and Cosmic Roar. For a bit more structure, Compass Weave, a dimensional jacquard of paper yarns woven into modern diamond patterns, is a tactile update that brings geometric balance to more ornate installations.
Customization, Simplified
One of Phillip Jeffries’ biggest strengths continues to be its commitment to customization. Through its Pure Imagination and PJ Mash Up programs, designers can create entirely custom murals, tweak existing colorways, or even submit original artwork. The process is streamlined, and the results are often spectacular—especially for projects where every detail counts.
