Photo by Blake Shorter
Craig Conover, star of “Southern Charm” and co-founder of popular lifestyle brand Sewing Down South, was a featured guest at the Minneapolis Home + Remodeling Show at U.S. Bank Stadium in late January. Conover, known for his passion for sewing, crafting, and home improvement, shared his journey from starring on Bravo TV to creating a successful home goods brand.
Conover’s company started from his desire to make a simple pillow and has since grown into a full-fledged business. Sewing Down South’s offerings include everyday products like kitchen goods, candles, blankets, and accessories, but primarily focus on Conover’s mainstay: pillows. Both indoor and outdoor products, including inserts, comprise most of his curated collections. “It has been really fun to give light to crafting again and to show people it’s okay to embrace side hustles and creative projects,” he says. “Whether you’re doing it for fun or business, it’s about doing what makes you happy.” sewingdownsouth.com
