Elizabeth Roubik
As Associate Editor of Midwest Design, Elizabeth combines her passion for the home industry with a love of storytelling to craft captivating content for readers across both print and digital platforms.
Housing First Minnesota Breaks Ground on New ‘Housing for Heroes’ Project
Photos by Nordy Photography “On any given night in Minnesota, there are approximately 250 veterans experiencing homelessness,” says Sofie Humphries, executive director of the Housing...
New & Upcoming at Brooke & Lou
Bria Hammel, creative director and CEO of Bria Hammel Interiors and Brooke & Lou, recently revealed her latest collaboration: the Riviera outdoor furniture collection...
Jenna Kutcher’s Home is a Dazzling Dream
Photos by Grace Combs Many of us throw around the words “dream home,” a phrase that often evokes visions of our ideal at-home oasis. Entrepreneur...
‘Perennial Ceremony’ Cultivates Connections With the Earth
Photos courtesy of University of Minnesota Press Where does the food we consume come from? What role do we play in caring for Mother...
The Primary Bathroom of a North Oaks Home Undergoes a Radiant Revival
Photos by Chad Holder The spa-inspired bathroom aesthetic—once defined by bright whites, open layouts, and minimalist decor—is undergoing a transformative shift toward warmth and understated...
10 Must-Listen Podcasts by Minnesota Home Professionals
Podcasts have emerged as go-to resources for both entertainment and education. With their versatility and range of topics, from true crime to quantum physics,...
Home Offices & Studies Embrace ‘Closed-Concept’ Living
As homeowners are increasingly craving privacy and solace within their homes, trends are shifting away from expansive, open-concept layouts and toward more separate, intentional...
Sales + Events: April is Filled With Art
Story & Teller OpeningMinneapolis’ latest home and lifestyle boutique, Story & Teller, is officially opening its doors April 1, with Grand Opening festivities happening...
5 Fireplaces That Spark Inspiration
Metal MasterySeeking to convert a nonfunctioning wood-burning fireplace into a useable gas insert, Brynn Alden Interior Design used a custom metal treatment and concrete...
Galleria Floral Experience: “Into the Deep”
Photos by Cathrine Brinker Back for its fifth year, the Galleria Floral Experience is embarking on a journey under the sea with its newly imagined...
Spring Sensations With Alora Ambiance
Photos courtesy of Alora Ambiance Life in Lake Como, Italy, inspired the conception of Minnesota-based Alora Ambiance, the creator of America’s first reed diffuser. Sisters...
Subvert Makes Art Collecting Accessible for All
Photos courtesy of Subvert For so long, the idea of “art collecting” has been viewed as unattainable—an interest reserved for the wealthy and elite. However,...
‘STILL: The Art of Noticing’ Delivers Over a Decade of Daily Discoveries
Amid the chaos of life, we rarely take the time to slow down, stop, and be still, which Minnesota-based Mary Jo Hoffman has long...
A Grand Rochester Renovation by SKC Designs
Photos by Drew Gray What began seven years ago as a modest bedding project has transformed into a complete interior renovation for a home in...
Bringing the Outdoors In
In today’s fast-paced world, the desire to slow down and reconnect with nature has never been more prevalent. As we seek solace in our...
Picture-Perfect Patio Furniture by Loll Designs
Photos courtesy of Loll Designs The long-loved Platform One collection at Duluth-based Loll Designs has expanded with new products including a chaise lounge, daybed, and...
Minneapolis Renter Reveals the Beautiful Reality of Apartment Living
Photos courtesy of Hannah Ellingson As any renter knows, there are often rules and regulations in place that restrict how you can customize your space....
3 Vacation Homes to Warm Up Your Winter
Brainerd Retreat – Albertsson Hansen ArchitectureCompleted in 2020, this vacation home was constructed to replace an original two-story walkout cabin from the 1940s, while...
Sales + Events: March Embraces the Spring Season
‘Edible’ at Northern Clay CenterIt’s true—we are what we eat. The new exhibition at Northern Clay Center, appropriately named “Edible,” explores our relationship with...
Tips & Tricks: The Secrets to Carpet Care
While scrolling through your favorite social media platform, you’ve probably come across a video or two that showcase the viral, ever-so-satisfying carpet cleaning content....
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