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Elizabeth Roubik

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As Associate Editor of Midwest Design, Elizabeth combines her passion for the home industry with a love of storytelling to craft captivating content for readers across both print and digital platforms.

Now On View: ‘Stillness in Bloom’ at the Arboretum

Photos courtesy of Minnesota Landscape Arboretum  At first glance, the drawings and paintings by twin brothers Rowan and Bly Pope might be mistaken for photographs....

Alliiance Earns AIA Minnesota’s Top Firm Honor

For the second time in its history, Minneapolis-based architecture firm Alliiance has received the American Institute of Architects (AIA) Minnesota Firm Award, one of...

New Book: ‘New View Midwest’

Minnesota architects are getting well-deserved recognition with the release of “New View: A Curated Visual Gallery – Twenty Magnificent Homes by Midwest Architects,” published...

Designer Product Pick: Handcrafted Moroccan Faucet

The Tastemaker: Belkis Cruz leads her Twin Cities-based design-build remodeling firm, Casamia Design & Build Co., with the spirit of her Nicaraguan heritage—infusing every...

Sustainable Style: 4 Homes Built for the Future

Across Minnesota and beyond, builders, architects, designers, and homeowners are embracing a new era of residential design—one where sustainability and aesthetics are prioritized equally....

Sales + Events: October Features Fall-Inspired Finds

Auxiliary Harvest SaleStock up on cozy fall favorites at the Auxiliary Harvest Sale, featuring handcrafted goods by Minnesota Landscape Arboretum Auxiliary members. From clothing...

A Whimsical Playroom Project by Simple Finesse

Photos by Wing Ho  When Roderick and Sia Varh of Minneapolis architecture, design, and build firm Simple Finesse began a full basement finish for a...

The Impact of Tariffs on the Design-Build Industry—and How to Work Around Them

Tariffs remain a hot topic in the design-build world, adding uncertainty and budget challenges to projects of every scale. Pricing can shift without warning,...

Trade Discounts 101: What Every Designer Should Know

Photos courtesy of Interior Impressions  One of the biggest perks of working as an interior designer is the access to exclusive trade discounts—price reductions offered...

Posting With Purpose: A Designer’s Guide to Social Media Strategy

Photos by Spacecrafting || Project by Jkath Design Build + Reinvent  As a professional in the home industry, you’ve probably heard it countless times:...

Faribault Mill Opens at Galleria Edina

Photos courtesy of Faribault Mill  Just in time for cozy-season shopping, Minnesota’s longest-standing manufacturer, Faribault Mill, is celebrating the grand opening of a new storefront...

Docomomo US/MN’s 2025 Minn Mod Fall Home Tour

Photos courtesy of Docomomo US/MN/Ben ClasenThis weekend, the Twin Cities’ modernist legacy will take center stage as Docomomo US/MN hosts its annual Minn Mod...

A Look Inside Lenox House Design’s New Deephaven Studio

Photos by Chelsie Lopez  Every so often, things simply fall into place. That’s how it felt for Jennifer Horstman, founder and principal designer of Lenox...

Farmhouse Reimagined: Inside a Classy-Casual Custom Home

Photos by Spacecrafting/Rob Grosse || Build by Haven Homes || Interior Design by O’Hara InteriorsIt’s not often you hear of an entire custom home...

Farmhouse Reimagined: A Buyer’s Guide

Photos by Spacecrafting/Rob Grosse Butler’s PantryCabinetry – Benjamin Moore, “Natural Cream” #OC-14 in satin finish, benjaminmoore.com Countertops – Soapstone Metropolis Quartz, concrete finish Knobs...

Sales + Events: September Presents Sophisticated Shopping Experiences

All Wright: A Day Like No OtherIn Spring Green, Wisconsin, lovers of organic architecture are invited to explore Taliesin, Frank Lloyd Wright’s Wisconsin home...

Saatva Opens New Viewing Room in Edina

Photos courtesy of Saatva  Sleep just got a lot more luxe with the recent opening of Saatva’s first Minnesota storefront in Edina. Sitting at 3,389...

Personality Profile: Jim Kuiken

Photos courtesy of Jim Kuiken Design  Minneapolis-based architectural and interior designer Jim Kuiken descends from a long line of Dutch landscape architects and designers, so...

Coming Soon to a Coffee Table Near You, Part 2: More Design Books to...

There’s nothing like the arrival of a new design book to spark creativity. From creative color palettes to inventive styling ideas, these beautifully photographed...

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